diff --git a/insights/dashboards/tests/test_usecases/test_conversations_dashboard_creation.py b/insights/dashboards/tests/test_usecases/test_conversations_dashboard_creation.py
new file mode 100644
index 00000000..acaae4c8
--- /dev/null
+++ b/insights/dashboards/tests/test_usecases/test_conversations_dashboard_creation.py
@@ -0,0 +1,93 @@
+from unittest.mock import patch
+
+from django.test import TestCase
+
+from insights.dashboards.models import CONVERSATIONS_DASHBOARD_NAME, Dashboard
+from insights.dashboards.usecases.conversations_dashboard_creation import (
+    CreateConversationsDashboard,
+)
+from insights.projects.models import Project
+from insights.widgets.models import Widget
+
+
+class TestCreateConversationsDashboard(TestCase):
+    def setUp(self):
+        self.project = Project.objects.create(name="Test Project")
+        self.usecase = CreateConversationsDashboard()
+
+    def test_create_dashboard_persists_dashboard_with_expected_fields(self):
+        dashboard = self.usecase.create_dashboard(self.project)
+
+        self.assertEqual(Dashboard.objects.count(), 1)
+        self.assertEqual(dashboard.project, self.project)
+        self.assertEqual(dashboard.name, CONVERSATIONS_DASHBOARD_NAME)
+        self.assertEqual(dashboard.description, "Conversations dashboard")
+        self.assertFalse(dashboard.is_default)
+        self.assertFalse(dashboard.is_deletable)
+        self.assertTrue(dashboard.is_editable)
+        self.assertEqual(dashboard.grid, [0, 0])
+        self.assertEqual(
+            dashboard.config,
+            {
+                "type": "conversational",
+                "show_tool_result": True,
+                "show_agent_invocation": True,
+            },
+        )
+
+    def test_create_dashboard_creates_search_term_and_product_added_to_cart_widgets(
+        self,
+    ):
+        dashboard = self.usecase.create_dashboard(self.project)
+
+        widgets = Widget.objects.filter(dashboard=dashboard)
+        self.assertEqual(widgets.count(), 2)
+
+        search_term_widget = widgets.get(name="conversations.search_term")
+        self.assertEqual(search_term_widget.type, "conversations.search_term")
+        self.assertEqual(search_term_widget.source, "conversations.search_term")
+        self.assertEqual(search_term_widget.position, [])
+        self.assertEqual(search_term_widget.config, {})
+
+        product_added_widget = widgets.get(name="conversations.product_added_to_cart")
+        self.assertEqual(
+            product_added_widget.type, "conversations.product_added_to_cart"
+        )
+        self.assertEqual(
+            product_added_widget.source, "conversations.product_added_to_cart"
+        )
+        self.assertEqual(product_added_widget.position, [])
+        self.assertEqual(product_added_widget.config, {})
+
+    def test_create_dashboard_raises_when_dashboard_already_exists(self):
+        Dashboard.objects.create(
+            project=self.project,
+            name=CONVERSATIONS_DASHBOARD_NAME,
+            description="Conversations dashboard",
+            is_default=False,
+            grid=[0, 0],
+            is_deletable=False,
+            is_editable=True,
+            config={},
+        )
+
+        with self.assertRaises(Exception) as ctx:
+            self.usecase.create_dashboard(self.project)
+
+        self.assertEqual(
+            str(ctx.exception),
+            "Conversation dashboard already exists for this project",
+        )
+        self.assertEqual(Dashboard.objects.count(), 1)
+        self.assertEqual(Widget.objects.count(), 0)
+
+    def test_create_dashboard_rolls_back_when_widget_creation_fails(self):
+        with patch(
+            "insights.dashboards.usecases.conversations_dashboard_creation.Widget.objects.create",
+            side_effect=Exception("boom"),
+        ):
+            with self.assertRaises(Exception):
+                self.usecase.create_dashboard(self.project)
+
+        self.assertEqual(Dashboard.objects.count(), 0)
+        self.assertEqual(Widget.objects.count(), 0)
diff --git a/insights/dashboards/usecases/conversations_dashboard_creation.py b/insights/dashboards/usecases/conversations_dashboard_creation.py
index 9e83193e..fc262ffe 100644
--- a/insights/dashboards/usecases/conversations_dashboard_creation.py
+++ b/insights/dashboards/usecases/conversations_dashboard_creation.py
@@ -1,4 +1,13 @@
+from django.db import transaction
+
 from insights.dashboards.models import CONVERSATIONS_DASHBOARD_NAME, Dashboard
+from insights.widgets.models import Widget
+
+
+CONVERSATIONS_DASHBOARD_WIDGETS = [
+    "conversations.search_term",
+    "conversations.product_added_to_cart",
+]
 
 
 class CreateConversationsDashboard:
@@ -8,18 +17,32 @@ def create_dashboard(self, project):
         ).exists():
             raise Exception("Conversation dashboard already exists for this project")
 
-        dashboard = Dashboard.objects.create(
-            project=project,
-            name=CONVERSATIONS_DASHBOARD_NAME,
-            description="Conversations dashboard",
-            is_default=False,
-            grid=[0, 0],
-            is_deletable=False,
-            is_editable=True,
-            config={
-                "type": "conversational",
-                "show_tool_result": True,
-                "show_agent_invocation": True,
-            },
-        )
+        with transaction.atomic():
+            dashboard = Dashboard.objects.create(
+                project=project,
+                name=CONVERSATIONS_DASHBOARD_NAME,
+                description="Conversations dashboard",
+                is_default=False,
+                grid=[0, 0],
+                is_deletable=False,
+                is_editable=True,
+                config={
+                    "type": "conversational",
+                    "show_tool_result": True,
+                    "show_agent_invocation": True,
+                },
+            )
+            self._create_widgets(dashboard)
+
         return dashboard
+
+    def _create_widgets(self, dashboard):
+        for widget_identifier in CONVERSATIONS_DASHBOARD_WIDGETS:
+            Widget.objects.create(
+                dashboard=dashboard,
+                name=widget_identifier,
+                type=widget_identifier,
+                source=widget_identifier,
+                position=[],
+                config={},
+            )