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<!DOCTYPE html>
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    <title>Jason Trost - Founder & CEO, Smarkets</title>

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            <a href="/" aria-current="page">Home</a>
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            <div class="hero-text">
                <h1>Jason Trost</h1>
                <p class="subtitle">Founder & CEO, Smarkets</p>

                <div class="tagline">
                    <p>Building prediction markets since 2008.</p>
                    <p>Long before they were cool.</p>
                    <p>Still learning what works.</p>
                </div>
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            <h2 class="section-title">The Long Game</h2>

            <p>In 2008, I quit UBS to build a better prediction market. Everyone said the incumbent was unbeatable.</p>

            <p>Took 7 years before we turned the corner. Required what I call "extreme hubris with extreme work ethic."</p>

            <p>Today, <a href="https://smarkets.com" target="_blank" rel="noopener noreferrer">Smarkets</a> is one of the world's largest prediction markets. We've survived three hype cycles. This one feels different. Maybe.</p>

            <p>The current prediction market boom is real but most of these companies will fail. I've gotten a lot wrong over 18 years - that's mostly what I write about.</p>
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            <h2 class="section-title">Current Focus</h2>

            <ul>
                <li>Running Smarkets (still the day job)</li>
                <li>Getting Smarkets into the US</li>
                <li>Writing about what actually works in prediction markets</li>
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        <!-- Personal -->
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          <h2 class="section-title">Personal</h2>
            <p>Father. Husband to Astrid.</p>
            <p>Fluent-ish German and French.</p>
            <p>Aspirational sailor and pilot.</p>
            <p>Follow US politics too closely.</p>
            <p>Favorite app: <a href="https://www.flightradar24.com" target="_blank" rel="noopener noreferrer">Flightradar24</a>.</p>
            <p class="personal-summary"><strong>Based in London. Born in North Carolina. French on the weekends.</strong></p>
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