diff --git a/.changelogs/issue-3165.yml b/.changelogs/issue-3165.yml
new file mode 100644
index 0000000000..b56d8a263f
--- /dev/null
+++ b/.changelogs/issue-3165.yml
@@ -0,0 +1,3 @@
+significance: patch
+type: fixed
+entry: Fixed media protection block editor labels incorrectly showing "Protect Image" for file, video, and audio blocks.
diff --git a/includes/admin/class.llms.admin.assets.php b/includes/admin/class.llms.admin.assets.php
index ad6bc9feae..f085e0d17c 100644
--- a/includes/admin/class.llms.admin.assets.php
+++ b/includes/admin/class.llms.admin.assets.php
@@ -35,6 +35,7 @@ public function __construct() {
 		add_action( 'admin_print_footer_scripts', array( $this, 'admin_print_footer_scripts' ) );
 		add_action( 'enqueue_block_editor_assets', array( $this, 'block_editor_assets' ) );
 		add_action( 'elementor/editor/before_enqueue_scripts', array( $this, 'elementor_editor_assets' ) );
+		add_filter( 'lifterlms_js_l10n_admin', array( $this, 'add_media_protection_js_l10n' ) );
 	}
 
 	/**
@@ -391,7 +392,7 @@ public function admin_scripts() {
 	/**
 	 * Register the media protection scripts when the media is enqueued.
 	 *
-	 * @since 9.0.6
+	 * @since [version]
 	 *
 	 * @return void
 	 */
@@ -490,6 +491,28 @@ protected function get_analytics_options() {
 		return apply_filters( 'llms_get_analytics_js_options', compact( 'currency_format' ) );
 	}
 
+	/**
+	 * Add translatable strings used by the media protection block editor toolbar.
+	 *
+	 * @since [version]
+	 *
+	 * @param array $strings Array of JS l10n strings.
+	 * @return array
+	 */
+	public function add_media_protection_js_l10n( $strings ) {
+		return array_merge(
+			$strings,
+			array(
+				'Protect %s' => __( 'Protect %s', 'lifterlms' ),
+				'Select a Course or Membership to protect this %s:' => __( 'Select a Course or Membership to protect this %s:', 'lifterlms' ),
+				'image' => __( 'image', 'lifterlms' ),
+				'audio' => __( 'audio', 'lifterlms' ),
+				'video' => __( 'video', 'lifterlms' ),
+				'file' => __( 'file', 'lifterlms' ),
+			)
+		);
+	}
+
 	/**
 	 * Register and enqueue scripts used on and related-to reporting and analytics
 	 *
diff --git a/src/js/admin-media-protection-block-protect.js b/src/js/admin-media-protection-block-protect.js
index 2673b526e8..f704aa808e 100644
--- a/src/js/admin-media-protection-block-protect.js
+++ b/src/js/admin-media-protection-block-protect.js
@@ -28,6 +28,21 @@
 		}
 	};
 
+	const getMediaTypeLabel = ( blockName ) => {
+		switch ( blockName ) {
+			case 'core/image':
+				return LLMS.l10n.translate( 'image' );
+			case 'core/audio':
+				return LLMS.l10n.translate( 'audio' );
+			case 'core/video':
+				return LLMS.l10n.translate( 'video' );
+			case 'core/file':
+				return LLMS.l10n.translate( 'file' );
+			default:
+				return LLMS.l10n.translate( 'image' );
+		}
+	};
+
 	const withProtectImageToolbar = createHigherOrderComponent( ( BlockEdit ) => {
 		return ( props ) => {
 			const warningText = createInterpolateElement(
@@ -62,7 +77,7 @@
 				}
 			}, [ isModalOpen ] );
 
-			const handleProtectImage = () => {
+			const handleProtectMedia = () => {
 				const selectedId = jQuery( selectRef.current ).val();
 
 				apiFetch( {
@@ -118,13 +133,15 @@
 					} );
 			}, [ isModalOpen, props.attributes.id ] );
 
+			const mediaTypeLabel = getMediaTypeLabel( props.name );
+
 			return (
 				<Fragment>
 					<BlockEdit { ...props } />
 					<BlockControls group="inline">
 						<ToolbarButton
 							icon="lock"
-							label="Protect Image"
+							label={ LLMS.l10n.replace( 'Protect %s', { '%s': mediaTypeLabel } ) }
 							onClick={ () => setModalOpen( true ) }
 						/>
 					</BlockControls>
@@ -136,7 +153,7 @@
 						>
 							<Flex direction="column" gap={4}>
 								<FlexItem>
-									<label htmlFor="llms-protect-image-select">{ LLMS.l10n.translate( 'Select a Course or Membership to protect this image:' ) }</label>
+									<label htmlFor="llms-protect-image-select">{ LLMS.l10n.replace( 'Select a Course or Membership to protect this %s:', { '%s': mediaTypeLabel } ) }</label>
 								</FlexItem>
 
 								<FlexItem>
@@ -165,10 +182,10 @@
 									<Button
 										isPrimary
 										onClick={ () => {
-											handleProtectImage();
+											handleProtectMedia();
 										} }
 									>
-										Protect Image
+										{ LLMS.l10n.replace( 'Protect %s', { '%s': mediaTypeLabel } ) }
 									</Button>
 								</FlexItem>
 							</Flex>