diff --git a/app/templates/product_detail.html b/app/templates/product_detail.html
index a569d2d..a6abc55 100644
--- a/app/templates/product_detail.html
+++ b/app/templates/product_detail.html
@@ -282,7 +282,8 @@ <h2>Combined product view</h2>
     </table>
   {% else %}
     <p class="muted">
-      This product does not currently have eligible product/vendor synonym or equivalent links.
+      This product does not currently have eligible product or vendor relationships for a combined view
+      (<code>{{ combined_view_relationship_types|join(", ") }}</code>).
     </p>
   {% endif %}
 </div>
diff --git a/app/templates/vendor_detail.html b/app/templates/vendor_detail.html
index 3ee38f7..2338f7d 100644
--- a/app/templates/vendor_detail.html
+++ b/app/templates/vendor_detail.html
@@ -264,7 +264,8 @@ <h2>Combined products view</h2>
     </ul>
   {% else %}
     <p class="muted">
-      This vendor does not currently have eligible synonym/equivalent vendor links for combined products.
+      This vendor does not currently have eligible vendor relationships for combined products
+      (<code>{{ combined_view_relationship_types|join(", ") }}</code>).
     </p>
   {% endif %}
 </div>
diff --git a/app/views.py b/app/views.py
index 77790ee..a081061 100644
--- a/app/views.py
+++ b/app/views.py
@@ -178,6 +178,7 @@ def _limited_page(query, page, per_page):
     "synonym-of",
     "canonical-of",
     "equivalent-to",
+    "renamed-to",
 }
 ALLOWED_PROPOSAL_TYPES = {
     "edit_cpe",
diff --git a/tests/test_combined_views.py b/tests/test_combined_views.py
new file mode 100644
index 0000000..fc061c8
--- /dev/null
+++ b/tests/test_combined_views.py
@@ -0,0 +1,70 @@
+import pytest
+
+from app.models import CPEEntry, EntityRelationship, Product, Vendor, db
+
+
+@pytest.mark.parametrize("entity_type", ["vendor", "product"])
+def test_rename_chains_are_combined_from_either_end(client, app, entity_type):
+    vendors = [Vendor(name=f"rename_vendor_{index}") for index in range(3)]
+    db.session.add_all(vendors)
+    db.session.flush()
+    products = [
+        Product(
+            vendor=vendor,
+            name="same_token" if entity_type == "vendor" else f"rename_product_{index}",
+        )
+        for index, vendor in enumerate(vendors)
+    ]
+    db.session.add_all(products)
+    db.session.flush()
+    cpes = [
+        CPEEntry(
+            vendor=product.vendor,
+            product=product,
+            cpe_uri=f"cpe:2.3:a:{product.vendor.name}:{product.name}:1:*:*:*:*:*:*:*",
+            part="a",
+            version="1",
+        )
+        for product in products
+    ]
+    records = vendors if entity_type == "vendor" else products
+    for source, target in zip(records, records[1:]):
+        db.session.add(EntityRelationship(
+            **{f"source_{entity_type}": source, f"target_{entity_type}": target},
+            relationship_type="renamed-to",
+        ))
+    # Other products under renamed vendors belong only in the vendor combined view.
+    other_product = Product(vendor=vendors[1], name="unrelated_token")
+    db.session.add_all(cpes + [other_product])
+    db.session.commit()
+
+    for index in (0, 2):
+        if entity_type == "vendor":
+            response = client.get(f"/vendors/{vendors[index].uuid}")
+            assert response.status_code == 200
+            combined = response.get_data(as_text=True).split(
+                "<h2>Combined products view</h2>", 1
+            )[1]
+            for product in [*products, other_product]:
+                assert product.name in combined
+                if product.vendor_id != vendors[index].id:
+                    assert f'href="/products/{product.uuid}"' in combined
+            assert "renamed-to" in combined
+
+        response = client.get(f"/products/{products[index].uuid}")
+        assert response.status_code == 200
+        combined = response.get_data(as_text=True).split(
+            "<h2>Combined product view</h2>", 1
+        )[1].split("<h2>PURL mappings</h2>", 1)[0]
+        assert "renamed-to" in combined
+        for cpe in cpes:
+            assert cpe.cpe_uri in combined
+        assert other_product.name not in combined
+
+        graph = client.get(f"/products/{products[index].uuid}/graph")
+        assert graph.status_code == 200
+        combined_product_ids = {
+            node["id"] for node in graph.get_json()["nodes"]
+            if node["data"]["kind"] == "product" and node["data"]["combined"]
+        }
+        assert combined_product_ids == {f"product:{product.uuid}" for product in products}