diff --git a/lib/player.js b/lib/player.js
index edef7e62af..1b58bbbe4d 100644
--- a/lib/player.js
+++ b/lib/player.js
@@ -1891,6 +1891,12 @@ shaka.Player = class extends shaka.util.FakeEventTarget {
           /* keepAdManager= */ false, /* isSwitchingContent= */ true);
     }
 
+    if (this.cmcdManager_) {
+      // The unload above (or a previous explicit unload()) stopped CMCD
+      // reporting; re-arm it before this load's first request goes out.
+      this.cmcdManager_.onLoad();
+    }
+
     // Add a mechanism to detect if the load process has been interrupted by a
     // call to another top-level operation (unload, load, etc).
     const operationId = ++this.operationId_;
diff --git a/lib/util/cmcd_manager.js b/lib/util/cmcd_manager.js
index aa7c50caaa..c797bb2e83 100644
--- a/lib/util/cmcd_manager.js
+++ b/lib/util/cmcd_manager.js
@@ -46,7 +46,8 @@ goog.requireType('shaka.Player');
  * shapes into CML's HttpRequest/HttpResponse shapes.
  *
  * Adapter responsibilities:
- *   1. Lifecycle: construct/start/stop CmcdReporter from configure() / reset()
+ *   1. Lifecycle: construct/start/stop CmcdReporter from configure() /
+ *      onLoad() / reset()
  *   2. Player wiring: <video> + Player events → reporter.update.
  *      State-change events (PLAY_STATE/BITRATE_CHANGE/BACKGROUNDED_MODE)
  *      auto-fire from update() since v2.4.0; adapter only invokes
@@ -112,9 +113,6 @@ shaka.util.CmcdManager = class {
   setMediaElement(mediaElement) {
     this.video_ = mediaElement;
     this.maybeStartReporter_();
-    if (this.reporter_) {
-      this.setupEventListeners_();
-    }
   }
 
   /**
@@ -136,25 +134,22 @@ shaka.util.CmcdManager = class {
         oldConfig.useHeaders !== config.useHeaders ||
         oldConfig.eventTargets !== config.eventTargets);
       if (enabledOff || materialChange) {
-        this.reporter_.stop(true);
-        this.reporter_ = null;
-        this.lastPlayerState_ = null;
+        // A disable or material change ends the current CMCD session;
+        // reset() stops the reporter and clears listeners and
+        // session-scoped state so the rebuild below starts fresh.
+        this.reset();
       }
     }
 
-    if (!this.reporter_ && this.video_) {
-      this.maybeStartReporter_();
-      if (this.reporter_) {
-        this.setupEventListeners_();
-      }
-    }
+    this.maybeStartReporter_();
   }
 
   /**
    * Reset the manager. Stops the reporter and clears session-scoped
    * state. The video element reference is preserved — shaka's lifecycle
    * keeps it attached across `unload()`/`load()` cycles, and only
-   * `detach()` releases it.
+   * `detach()` releases it — so `onLoad()` can re-arm the reporter for
+   * the next playback session without another `setMediaElement()` call.
    */
   reset() {
     if (this.reporter_) {
@@ -168,6 +163,22 @@ shaka.util.CmcdManager = class {
     this.eventManager_.removeAll();
   }
 
+  /**
+   * Re-arm the reporter for a new playback session. The Player calls
+   * this at the start of every `load()`: each `load()` after the first
+   * is preceded by an unload that stops the reporter via `reset()`, and
+   * neither `setMediaElement()` (the element stays attached) nor
+   * `configure()` runs again on that path, so without this hook CMCD
+   * would stay silent for every load after the first
+   * (https://github.com/shaka-project/shaka-player/issues/10414).
+   *
+   * No-ops when a reporter is already running, when CMCD is disabled,
+   * or when no media element is attached.
+   */
+  onLoad() {
+    this.maybeStartReporter_();
+  }
+
   /**
    * Forwarded from Player buffering observer; translates to a
    * REBUFFERING / PLAYING player-state transition.
@@ -407,8 +418,9 @@ shaka.util.CmcdManager = class {
   }
 
   /**
-   * Construct the reporter if `enabled` is set and a video element is
-   * available. No-ops if either precondition fails.
+   * Construct and start the reporter, and wire up its event listeners,
+   * if `enabled` is set and a video element is available. No-ops if the
+   * reporter is already running or either precondition fails.
    *
    * @private
    */
@@ -423,6 +435,7 @@ shaka.util.CmcdManager = class {
     this.reporter_ = new cml.cmcd.CmcdReporter(
         reporterConfig, this.makeRequester_());
     this.reporter_.start();
+    this.setupEventListeners_();
   }
 
   /**
diff --git a/package-lock.json b/package-lock.json
index b6459fe279..5042ba8dc6 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -7296,9 +7296,9 @@
       "dev": true
     },
     "node_modules/js-yaml": {
-      "version": "4.3.0",
-      "resolved": "https://registry.npmjs.org/js-yaml/-/js-yaml-4.3.0.tgz",
-      "integrity": "sha512-1td788aAnnZ5qs7V2QIRl1owjtYpbKt749Y3xauqQgwIIGF/xXWz1wMTEBx5O3LK3lXLVuqXPdPxj2BoFHaW9Q==",
+      "version": "4.3.1",
+      "resolved": "https://registry.npmjs.org/js-yaml/-/js-yaml-4.3.1.tgz",
+      "integrity": "sha512-CY6crGq313MX8GkwvB7tzgp99vjQxY1++5y10/BKN/GUfHqWaOGQMNZkBvqSzsZKWk/ijwHlWzzkLulsGHhjWQ==",
       "dev": true,
       "funding": [
         {
@@ -17190,9 +17190,9 @@
       "dev": true
     },
     "js-yaml": {
-      "version": "4.3.0",
-      "resolved": "https://registry.npmjs.org/js-yaml/-/js-yaml-4.3.0.tgz",
-      "integrity": "sha512-1td788aAnnZ5qs7V2QIRl1owjtYpbKt749Y3xauqQgwIIGF/xXWz1wMTEBx5O3LK3lXLVuqXPdPxj2BoFHaW9Q==",
+      "version": "4.3.1",
+      "resolved": "https://registry.npmjs.org/js-yaml/-/js-yaml-4.3.1.tgz",
+      "integrity": "sha512-CY6crGq313MX8GkwvB7tzgp99vjQxY1++5y10/BKN/GUfHqWaOGQMNZkBvqSzsZKWk/ijwHlWzzkLulsGHhjWQ==",
       "dev": true,
       "requires": {
         "argparse": "^2.0.1"
diff --git a/test/util/cmcd_integration.js b/test/util/cmcd_integration.js
index 0824c4e8b7..3c161c72c5 100644
--- a/test/util/cmcd_integration.js
+++ b/test/util/cmcd_integration.js
@@ -382,6 +382,41 @@ describe('CmcdManager integration', () => {
       expect(decoded['v']).toBe(2);
     });
 
+    it('keeps emitting CMCD on the next load() on the same player',
+        async () => {
+          // Regression test for
+          // https://github.com/shaka-project/shaka-player/issues/10414:
+          // every load() after the first triggers an internal unload,
+          // which resets the CmcdManager; 5.2.0 never re-armed it, so
+          // CMCD silently stopped for the rest of the player's lifetime
+          // unless the app happened to call configure() again.
+          await player.load(TEST_STREAM);
+          await recorder.waitForManifest();
+
+          recorder.clear();
+          await player.load(TEST_STREAM);
+
+          // load() resolves only after the manifest fetch completes, and
+          // the recorder captures CMCD-bearing requests at request time —
+          // so no wait is needed: either the second manifest request
+          // carried CMCD and was recorded, or the data was never applied.
+          const manifests = recorder.getReports().filter(
+              (r) => r.type ===
+                  cml.cmcd.CMCD_RECORDED_REQUEST_TYPE_MANIFEST);
+          expect(manifests.length)
+              .withContext(
+                  'manifest request of a second load() should carry CMCD')
+              .toBeGreaterThan(0);
+          if (!manifests.length) {
+            return;
+          }
+          const decoded = validateRecordedReport(manifests[0]);
+          expect(decoded['ot']).toBe('m');
+          expect(decoded['sid']).toBe(SESSION_ID);
+          expect(decoded['cid']).toBe(CONTENT_ID);
+          expect(decoded['v']).toBe(2);
+        });
+
     it('emits valid CMCD v2 on segment requests', async () => {
       await player.load(TEST_STREAM);
       await video.play();
diff --git a/test/util/cmcd_manager_unit.js b/test/util/cmcd_manager_unit.js
index 8e27c68e2e..de41b6d5e0 100644
--- a/test/util/cmcd_manager_unit.js
+++ b/test/util/cmcd_manager_unit.js
@@ -211,6 +211,56 @@ describe('CmcdManager', () => {
       expect(priv(manager)['reporter_']).toBe(firstReporter);
     });
 
+    // configure()'s teardown branch must also clear event listeners —
+    // otherwise the rebuild path registers every video/player/document
+    // listener a second time, and recordEvent-based events (MUTE,
+    // UNMUTE, PLAYER_EXPAND, ...) get reported once per registration.
+    // State-change updates (sta) are deduped by lastPlayerState_, which
+    // masked the doubling.
+
+    it('does not duplicate listeners across disable/re-enable', () => {
+      const player = createMockPlayer();
+      const {manager, config} = createManager(player);
+      const video = priv(manager)['video_'];
+      manager.configure(Object.assign({}, config, {enabled: false}));
+      manager.configure(Object.assign({}, config, {enabled: true}));
+      spyOn(priv(manager)['reporter_'], 'recordEvent');
+      video.muted = true;
+      video.dispatchEvent(new shaka.util.FakeEvent('volumechange'));
+      expect(priv(manager)['reporter_'].recordEvent).toHaveBeenCalledTimes(1);
+    });
+
+    it('does not duplicate listeners on material config change', () => {
+      const player = createMockPlayer();
+      const {manager, config} = createManager(player);
+      const video = priv(manager)['video_'];
+      manager.configure(Object.assign({}, config, {contentId: 'changed'}));
+      spyOn(priv(manager)['reporter_'], 'recordEvent');
+      video.muted = true;
+      video.dispatchEvent(new shaka.util.FakeEvent('volumechange'));
+      expect(priv(manager)['reporter_'].recordEvent).toHaveBeenCalledTimes(1);
+    });
+
+    it('rebuilt reporter re-learns sf after a material config change', () => {
+      // The manifest path only pushes sf into the reporter when it
+      // differs from the cached sf_. The configure() teardown must clear
+      // session-scoped state (via reset()) so a rebuilt reporter is not
+      // starved of sf by the previous session's cache.
+      const player = createMockPlayer();
+      const {manager, config} = createManager(player);
+      const manifestContext = /** @type {shaka.extern.RequestContext} */ (
+        {type: AdvancedRequestType.MPD});
+      manager.applyRequestData(
+          RequestType.MANIFEST, createRequest(), manifestContext);
+      manager.configure(Object.assign({}, config, {contentId: 'changed'}));
+      const newReporter = priv(manager)['reporter_'];
+      spyOn(newReporter, 'update');
+      manager.applyRequestData(
+          RequestType.MANIFEST, createRequest(), manifestContext);
+      expect(newReporter.update).toHaveBeenCalledWith(
+          jasmine.objectContaining({sf: StreamingFormat.DASH}));
+    });
+
     it('reset stops the reporter and clears state', () => {
       const player = createMockPlayer();
       const {manager} = createManager(player);
@@ -236,6 +286,62 @@ describe('CmcdManager', () => {
       manager.configure(Object.assign({}, config, {useHeaders: true}));
       expect(priv(manager)['reporter_']).not.toBeNull();
     });
+
+    // Regression coverage for
+    // https://github.com/shaka-project/shaka-player/issues/10414: every
+    // load() after the first triggers an internal unload → reset(), and
+    // nothing in the plain load() path re-ran setMediaElement() or
+    // configure() — so the reporter stayed dead and CMCD silently stopped.
+    // Player.load() now calls onLoad() to re-arm the reporter for each
+    // new playback session.
+
+    it('onLoad() re-arms the reporter after reset()', () => {
+      const player = createMockPlayer();
+      const {manager} = createManager(player);
+      manager.reset();
+      expect(priv(manager)['reporter_']).toBeNull();
+      manager.onLoad();
+      expect(priv(manager)['reporter_']).not.toBeNull();
+    });
+
+    it('onLoad() keeps the running reporter when one exists', () => {
+      const player = createMockPlayer();
+      const {manager} = createManager(player);
+      const firstReporter = priv(manager)['reporter_'];
+      expect(firstReporter).not.toBeNull();
+      manager.onLoad();
+      expect(priv(manager)['reporter_']).toBe(firstReporter);
+    });
+
+    it('onLoad() does not start a reporter when disabled', () => {
+      const player = createMockPlayer();
+      const {manager} = createManager(player, {enabled: false});
+      manager.onLoad();
+      expect(priv(manager)['reporter_']).toBeNull();
+    });
+
+    it('applies request data after a reset()/onLoad() cycle', () => {
+      const player = createMockPlayer();
+      const {manager} = createManager(player);
+      manager.reset();
+      manager.onLoad();
+      const request = createRequest();
+      manager.applyRequestData(
+          RequestType.SEGMENT, request, createSegmentContext());
+      expect(request.uris[0]).toContain('CMCD=');
+    });
+
+    it('re-attaches video listeners after a reset()/onLoad() cycle', () => {
+      const player = createMockPlayer();
+      const {manager} = createManager(player);
+      const video = priv(manager)['video_'];
+      manager.reset();
+      manager.onLoad();
+      spyOn(priv(manager)['reporter_'], 'update');
+      video.dispatchEvent(new shaka.util.FakeEvent('pause'));
+      expect(priv(manager)['reporter_'].update).toHaveBeenCalledWith(
+          {sta: PlayerState.PAUSED});
+    });
   });
 
   // ── Configuration translation ──