diff --git a/backend/apps/account/templates/account/end_trial_chatbot.html b/backend/apps/account/templates/account/end_trial_chatbot.html
index 25634d96..2e6f95a0 100644
--- a/backend/apps/account/templates/account/end_trial_chatbot.html
+++ b/backend/apps/account/templates/account/end_trial_chatbot.html
@@ -40,7 +40,7 @@ <h1 style="width: 100%; padding-top: 32px; margin: 0 0 16px; border-top: 1px sol
 
   <div style="display: block; width: 100%; text-align: center; margin: 24px 0;">
     <a
-      href="https://{{ domain }}/chatbot"
+      href="https://{{ domain }}/chatbot?utm_source=email&utm_medium=email&utm_campaign=chatbot_trial_followup"
       style="
         display: inline-block;
         color: #FFF;