Visual identity for Vespera, the rental payments platform on Stellar.
Vespera, set in a serif display face. Latin for "evening star". Always one word.
| token | hex | use |
|---|---|---|
| Dusk Pink | #f4a8c1 |
primary accent |
| Twilight Violet | #7a3a7e |
secondary surface |
| Cream | #fff5e1 |
text on dark, star highlights |
| Night Purple | #2d1840 |
dark surfaces, dusk |
| Deep Indigo | #1a0c2a |
absolute background |
assets/vespera-logo.jpg— square mark with crescent and evening starassets/vespera-banner.jpg— wide banner with wordmark and twilight sky
Calm, human, respectful. We talk about families, homes and rent, not "users" and "transactions". Plain language over jargon.
- do not use the wordmark in all caps
- do not use neon colours adjacent to the brand
- do not depict the crescent inside the star or vice versa