another typo

Author: mprystupa

stories/Fundamentals/6.Personas.mdx

@@ -15,7 +15,7 @@ A persona is a semi-fictional character created to represent a major user type.
 
 But this isn’t about inventing a random user and slapping a name on them. Good personas are rooted in **real user research**—interviews, surveys, analytics—combined and distilled into a relatable format: a name, face, goals, frustrations, behaviors, even a quote that sums them up. It’s this combo of data + storytelling that makes personas so effective.
 
-## Why Should Analytics Care?
+## Why Should Analysts Care?
 
 Personas aren’t just for designers. As BAs, we’re often the ones translating fuzzy business ideas into actionable requirements. That means we need to understand users just as deeply as UX does—if not more.